Evolution's Ezugi Secures Partnership with Metropolitan Gaming
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Key Takeaways:
- Ezugi, part of Evolution, has partnered with UK-based Metropolitan Gaming to supply live casino content.
- The deal enhances Metropolitan Gaming's online offerings with Ezugi's live dealer tables, though the operator's primary focus remains land-based in the UK.
- This expands Ezugi's reach in regulated European markets via integration with an established casino group.
Ezugi, Evolution Gaming's studio brand specializing in innovative and localized live dealer experiences, has entered into a partnership with Metropolitan Gaming. The agreement allows Metropolitan Gaming to integrate Ezugi's portfolio of live casino games, including classics like Blackjack, Roulette, and Baccarat, as well as unique variants tailored for European audiences. While Metropolitan Gaming operates primarily land-based venues across the UK, the collaboration signals their push into online live casino provision, leveraging Ezugi's high-quality streaming and dealer expertise.
This partnership underscores the ongoing consolidation in the European live casino supply chain, where established land-based operators seek to bolster their digital presence through proven B2B providers. Ezugi's content, broadcast from live casino studios in locations supporting European operations (including Romania and other hubs), brings authentic, multilingual dealer experiences that align with strict regulatory standards in Europe.
The deal matters to the live casino sector as it highlights the continued demand for premium live dealer content amid maturing European markets. Partnerships like this enable operators to differentiate in competitive regulated environments, improving player retention through immersive, trustworthy live streams. For live casino software providers like Ezugi/Evolution, such tie-ups extend market penetration without heavy direct regulatory burdens, potentially driving innovation in game formats and localization. In the broader context, it reflects resilience in the sector's growth despite economic pressures, with live casino remaining a high-margin vertical favored by players seeking social interaction over RNG alternatives.
