About the Author

Born amidst the vast landscapes of Alice Springs, Emily grew up with stories of luck, adventure, and taking chances. This upbringing led to her fascination with the casino world. By the time she moved to Sydney for university, she was already a regular online casino player. Her understanding of game dynamics and her journalistic abilities merged, making her a sought-after online casino guide writer.Her favorite quote? "Life is not always about holding good cards, but sometimes, playing a poor hand well." - Jack London

Professional experience

Casino Rank

Head of Content & Senior Industry Analyst

January 2022 – Present

Senior Industry Analyst

March 2020 – December 2021

Independent Industry Contributor (Freelance)

i Gaming Analyst & Platform Reviewer

June 2017 – February 2020

Digital Media Publishing Agency (Sydney)

Content Researcher & Editorial Writer

April 2015 – May 2017

Junior Editorial Associate

September 2013 – March 2015

Education

Master of Media Practice (Digital Communication & Media Systems)

University of Sydney

2014 – 2016

Bachelor of Arts in Journalism

University of Sydney

2010 – 2013

10+

800+

Online casino platforms evaluated

500+

Articles published

200+

Research pieces published

What Makes Emily an Expert

Emily’s expertise comes from years of working directly in the industry, across different roles that shaped how she evaluates platforms today. She has reviewed countless systems in practice, learning what tends to work well and what raises concerns over time.She looks at the details carefully and avoids quick conclusions. Her background in journalism and media supports that approach — verify first, explain clearly, and stay responsible in what you publish.Her credibility is built on consistency and careful judgment.

“When you’re responsible for the standard of what gets published, you learn to value careful work above everything else. Whether it’s research, analysis, or a guide, it has to be clear, fair, and something we can confidently stand behind. If readers are going to rely on our work, it has to deserve that trust.”

Featured in

Emily’s analysis and commentary have been referenced or distributed through respected industry channels and media platforms, including:

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